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VEN049-Texas-Based Digital Marketing Services Provider

  • Posted on
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Specifications
EBITDA$514,000
Revenue$1,542,000
Client CodeVEN049
EBITDA Range 500K-750K
Revenue Range 1M-5M
Sector Print,-Publishing,-Advertising-and-Media
Region Southwest-US
Deal Structure Full-Sale
HeadquartersHouston, Texas
Description

The business is a full-service provider of digital and other marketing services in the Houston, Texas area. It works with companies across the United States to create measurable digital and content marketing campaigns that connect with target audiences, display product/service value, facilitate sales cycles, and increase client lifetime value.

Key Aspects
· About $90k per month of recurring revenue from retainer contracts
· Proven sales process that promotes continuous business
· Outstanding management methodology that allows for efficient, accurate, and highly effective execution of marketing campaigns
· High traffic website and marketing strategies that generate 50-80 leads per month
· Strong reputation in the marketplace

Opportunities
· Increase industry specific marketing campaigns
· Hire additional business development representatives that specialize in industries
· Expand offering into sales enablement services
· Add video marketing to all current campaigns
· Further develop PR capabilities
· Increase the retainer size of customized campaigns
· Push pre-packaged retainers for smaller clients
· Further grow market share outside of Texas

Headquartered
Houston, Texas

Market Currently Served
The company currently focuses on four main industries, which include manufacturing, business services, healthcare, and software. The majority of clients are in Texas but it serves businesses across the United States.

Real Estate
The company leases a 3,715 sq. ft. office from an unrelated third party. It has a 3.5 year lease that began in November of 2016.

Shareholder/ Owner Objectives
There are four shareholders. One of the shareholders would like to leave to pursue another unrelated business venture. Three of the shareholders are open to remaining with the company after the sale.

Key Indicators

Year
2016
Tax Rtns
$’000
2015
Tax Rtns
$’000
2014
Tax Rtns
$’000
2013
Tax Rtns
$’000
Turnover 1,542 1,249 1,159 831
Gross Profit 1,317 912 917 623
Adj. EBITDA* 514 105 247 174

* Profit before interest, tax, depreciation and amortization (non-cash items)